My consulting approach is inspired by my many years working as a consultant, manager, educator and as an academic studying “how marketing happens.”
In a nutshell, I consider most external consulting “help” and “reports” to be ineffective at creating lasting change inside organizations or subsequent impacts on how organizations more successfully serve their markets.
Instead, my approach is to engage with the people within your organization to first help them understand the frameworks for strategy, decision-making and implementation – and then guide them in doing it themselves.
Great implementation requires a knowledge of the strategy and how it was developed, for whom and why.
Great market-focused strategies require great market knowledge.
Knowledge is a collective and shared construct – your people need to understand the market in order to effectively create and implement great strategies. In my experience and research, it is clearly that an organization-wide understand of the market is the cornerstone of any great strategy, its implementation and great companies in general.
Hence, my overall consulting approach is to be more of a teacher, facilitator and coach in helping companies bring out the best in their people and giving those people the opportunity to collectively do great things.