Marketing Strategy/Market-focused Strategies and Implementation
Business-to-Business marketing
Channels of distribution
Value-based pricing and channel compensation
Designing consultative selling approaches and related training of sales forces
Teaching and coaching people how to use qualitative and quantitative market research techniques for understanding your markets, including:
- ethnographic observation and depth interviews in the field
- conjoint and other tools for uncovering the value of certain attributes
- various tools for market sizing